In today’s world, promoting sustainability is more than just a good business practice, it’s an urgent responsibility. At Lawton Tubes, we’re passionate about doing our part for a greener planet, and our mission centres around a product with remarkable sustainability credentials: copper. With our newly launched Copper Sustainability Partnership, Cusp, we’re taking a stand against plastic greenwashing in the construction and plumbing sectors, and we couldn’t be more excited to share this journey with you.
Why Copper?
Copper is a powerhouse when it comes to sustainability. Not only is it durable and highly efficient in a variety of applications, but it is also 100% recyclable. Unlike some materials that degrade after each recycling process, copper retains its quality and performance over countless cycles, making it an ideal material for sustainable construction and plumbing solutions. By prioritising copper, we’re supporting an approach that reduces waste and promotes the long-term reuse of resources.
The Mission Against Greenwashing
In recent years, there has been an increase in “greenwashing,” especially in sectors like construction and plumbing. Plastic-based products are often marketed as “sustainable,” despite being challenging to recycle, and harmful in the long term. Cusp aims to educate, inspire, and drive the industry to recognize copper as a true sustainable alternative that aligns with authentic environmental practices.
A Collaborative Approach to Change
Sometimes, the most impactful messages need more than one voice to truly resonate. That’s why we’re teaming up with passionate ambassadors and industry experts, including our competitor, to amplify the conversation around sustainability. Our goal is to break through the noise, confront misconceptions, and highlight the role copper can play in sustainable development.
Watch the video to hear from one of our Directors and our Copper Ambassador, PB Plumber, talk about the new project.
Join Us on the Journey
Sustainability is a shared journey, and we believe everyone can play a role in making a difference. Whether you’re a business leader, a contractor, or a homeowner, your choices matter. Join us in embracing sustainable practices and in supporting materials that align with a greener future. At Lawton Tubes, we’re proud to champion copper and to lead by example in the construction and plumbing industries.
Together, we’re #ProperInCopper.
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